The New Era 1920s                                    

The decade of the 1920s began with troubling economic signs but soon became an era of economic prosperity for many Americans. Prosperity was accompanied by pro-business attitudes and unparalleled consumerism. The federal government remained active in its support of business interests, and it became more passive in its regulation of those interests. During this period, the Supreme Court handed down anti-regulatory decisions and organized labor suffered setbacks. Furthermore, pro-business attitudes reminiscent of the Gilded Age marked the Harding, Coolidge, and Hoover administrations. Most reforms took place at the state and local levels. Interest in reform concerning Indian affairs led to the reorganization of the Bureau of Indian Affairs, but Indian policy matters continued to be characterized by paternalism. Furthermore, while newly enfranchised women lobbied and gained passage of some legislation helpful to them, women generally struggled to find their political voice.

The consumerism of the age was fueled by the growing purchasing power of many American families and the accompanying ability to acquire the goods associated with a consumer society. Both the automobile and the sophisticated techniques of modern advertising transformed the American life style.

The urbanization of American society continued in the 1920s. Although movement to cities offered opportunities to many, African American migrants found that white racism was as prevalent in urban areas as it had been in the rural South. However, blacks urban ghetto experience aroused their class and ethnic consciousness, as seen both in Marcus Garvey's black nationalist movement and in the cultural outpouring known as the Harlem Renaissance. Racism also shaped the lives of Mexicans, Puerto Ricans, and other newcomers to American cities and contributed to white flight from the inner city and to suburban growth.

The way in which Americans spent their time changed. For instance, labor-saving devices lightened the tasks of women working in the home. But since women were still expected to clothe and feed the family, and since few women produced clothes and preserved food at home, they spent their time shopping for these goods and became the primary consumers in society.

Altered attitudes and values brought about by societal changes found expression in new clothing and hair styles and in a new openness about human sexuality. Increased longevity resulting from improved diets and improved healthcare led to an increase in the number of older Americans and to limited attempts to respond to their needs. At the same time, compulsory-school-attendance laws increased the influence of the peer group in the socialization of children. Furthermore, a combination of consumerism and economic necessity caused more women, including married women, to work outside the home. The work they performed and the wages they earned were largely determined by the sex-segregated characteristics of the labor market and, for nonwhites, by racial bias. In spite of sexism and racism, however, many women placed family needs above individual needs.

Many people felt threatened by change, and some, attempting to protect traditional attitudes and values, reacted defensively, sometimes with attempts to blame change on scapegoats. The emergence of the new Klan and the increase in nativism and fear of radicalism (evidenced in the Sacco and Vanzetti case) can be seen in this light. Religious fundamentalism also gained strength, as the Scopes trial revealed.

More leisure time and a search for entertainment meant that spectator sports and the movies became big business. As the conformist aspects of mass culture caused individuality to fade, Americans found heroes in sports figures, movie idols, and media-created personalities. Caught between two value systems, many Americans gave lip service to the old, as evidenced in their professed support of the Prohibition experiment, but chose the new, as the breakdown of Prohibition in the cities shows.

In literature, the 1920s saw the work of the Lost Generation and of the Harlem Renaissance. In music, it was the age of jazz, America's most distinctive art form, and of such talented composers as Aaron Copland and George Gershwin. In architecture, Frank Lloyd Wright predominated. Overall, the period stands as one of the most creative in American history.

In politics, the presidency remained in Republican hands in 1928 as most Americans affirmed their confidence in the building of a New Era of prosperity for all. But with the stock market crash of 1929, the optimism of 1928 gave way to concern and ultimately, with the onset of the Great Depression, to despair. The Jazz Age ended. The American economic system would have to be rebuilt.


Economic Transformation: The period from 1921 to 1929 was a period of significant economic growth for the United States, fueled by new technologies, new forms of production, and new techniques in marketing and production. Business leaders sought to consolidate their operations and reduce harmful competition through industry-wide agreements, often with government cooperation. At the same time, however, this prosperity was far from widespread. Union membership declined in the face of business, governmental, and popular hostility, while farmers continued to face serious problems of overproduction and an inability to organize to effectively communicate their demands.

Culture: Economic prosperity had a significant influence, both positive and negative, on American culture. The availability of consumer goods, the growth of radio and movies, and the increasing use of the automobile helped to create a more national culture than had existed previously, as people across the country had access to shared experiences. Many intellectuals, disillusioned by the failure of World War I to reform the world order and by what they saw as the crass materialism of American society, responded either by producing works that critiqued life in the United States or by withdrawing from American society altogether.

American Diversity: Following World War I, there existed a great deal of tension over who should be considered" American." The experience of fighting a wrenching foreign conflict, wartime patriotism, and fears of domestic subversion all contributed to hostility toward immigrants, minorities, and those who challenged the status quo. Congress responded during the 1920s by severely restricting immigration, while popular attitudes and actions resulted in a hostile climate for those perceived as "outsiders," as seen through the rebirth and rapid growth of the Ku Klux Klan and other groups. While the decade witnessed a flourishing of African American culture through the Harlem Renaissance, it was often a difficult decade for the nonwhite and non-Protestant.

American Identity: The profound social, economic, and political changes facing the nation raised fundamental questions about the nation's identity. Many Americans, particularly those living in rural areas, sought to maintain what they saw as the nation's traditional ideals in the face of trends such as urbanization, secularization, and modernization. The result was a series of disputes over immigration, Prohibition, religion, and other cultural issues. These disputes between supporters of tradition and modernity have continued to exist in varying forms throughout the remainder of the twentieth century and into the twenty-first-indeed, the conflicts of the 1920s represent in some forms a forerunner to the "culture wars" of the 1990s.

Digital History

The Jazz Age: The American 1920s
The 1920s was the first decade to have a nickname: Roaring 20s" or "Jazz Age." It was a decade of prosperity and dissipation, and of jazz bands, bootleggers, raccoon coats, bathtub gin, flappers, flagpole sitters, bootleggers, and marathon dancers. It was, in the popular view, the Roaring 20s, when the younger generation rebelled against traditional taboos while their elders engaged in an orgy of speculation. But the 1920s was also a decade of bitter cultural conflicts, pitting religious liberals against fundamentalists, nativists against immigrants, and rural provincials against urban cosmopolitans.The 1920s was a decade of major cultural conflicts as well as a period when many features of a modern consumer culture took root. In this chapter, you will learn about the clashes over alcohol, evolution, foreign immigration, and race, and also about the growth of cities, the rise of a consumer culture, and the revolution in morals and manners.

Biography of America

The Twenties (series 20)
The Roaring Twenties take to the road in Henry Ford's landscape-altering invention -- the Model T. Ford's moving assembly line, the emergence of a consumer culture, and the culmination of forces let loose by these entities in Los Angeles are all explored by Professor Miller.

Lecture Outlines

The Roaring Twenties 1920-1928


The Roaring 1920s